All our dreams can come true, if we have the courage to pursue them.
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Brands beware! Facebook has changed…again. From the 30th of March 2012 Facebook Timeline has become compulsory for all brands. What does this mean? The main thing to be aware of is that Facebook is now much more visually active for companies. This is most prevalent with the new installation of the cover photo. The
Sentiment is probably one of the most difficult aspects to analyse in social media. It involves monitoring the reaction and conversations individuals have about your products, brands or marketing efforts online. These reactions and conversations can either be a positive, negative or mixed. On a social platform, such as twitter and facebook, the sheer size
Over the last year we have been monitoring a decline in PUT levels (people using televisions) which can be attributed to SKY homes. With the introduction of MYSKY, it became possible to simply shift viewing of favourite programmes to a more suitable time. While the technology to time shift is not new and dates back
One of the most common mistakes companies make with social media is to focus on the wrong channels in the wrong order. 2011 research by US inbound marketing firm HubSpot highlighted the importance of choosing the right social media platforms and approaching them in the right order if you expect to get business returns from
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